Grancereale - Feel the Mix
Grancereale promotes new flavours of their classic bars through a colourful and eyes and ears catching campaign.
The focus goes on the ingredients, through detailed sound design and satisfying 3D close ups.
Coffee beans, quinoa, coconut flakes and blueberries dancing to the rythm of tribal beats.
Blueberry
Quinoa
For a while now, tribal and organic percussions have served as a distinctive hallmark for Grancereale, effectively conveying both vitality and a strong link to natural ingredients from the earth.
Coffee
The sound design is detailed, near and satisfying. It functions both as a rhythmic component and as a means to evoke desire within the viewer.
Coconut
The synergy between images and audio produces a harmonious and dynamic result, punctuated by deliberate pauses that allow the sound design to take center stage and accentuate the focus on the ingredients.
Credits :
Client: Grancereale
Creative Agency: Marimo
Art Director: Maria Piccinini
Copywriter: Camilla Valle Porlezza
Art Junior: Alessio Palazzi
Account: Dadà Isola, Laura Squintani
Chief Creative Officer: Paola Manfroni
General Manager: Giovanna Ridenti
Production: BRW Filmland
Executive Producer: Luca Orlando
Producer: Simona Ferraro
Design Studio CGI: Ditroit
CGI Creative Direction: Salvatore Giunta
Creative Producer: Irene Costantini
Project Leads: Matteo Nicoli, Claudio Gasparollo
Designers: Alessandro Nobile, Mantas Bardauskas, Marco Serracca, Davide Rubini
Music e Sound Design: Giovanni Dubini
